Beauty of Joseon: Timeless Skincare Inspired by the Joseon Dynasty
The Legacy of the Joseon Dynasty
The Joseon Dynasty, which ruled Korea from 1392 to 1897, is celebrated for its rich cultural heritage and advancements in various fields, including literature, art, and medicine. This era, spanning over five centuries, was marked by a profound appreciation for nature and an adherence to traditional practices that emphasized holistic well-being. The Beauty of Joseon (BOJ) brand draws inspiration from this period, particularly from the "Regulation Book (Gyuhap Chongseo)" by Bing Heo-gak Lee. This comprehensive manual was dedicated to enriching women's lives with practical advice on skincare, clothing, farming, prenatal care, parenting, and home organization. It serves as a cornerstone for BOJ's mission to deliver skincare solutions that are both effective and rooted in historical wisdom.
The Power of Hanbang Medicine
At the heart of BOJ's formulations is Hanbang medicine, a traditional Korean approach to healing that emphasizes the use of natural ingredients and harmony within the body. Hanbang principles guide the selection of ingredients that promote health and beauty, and BOJ harnesses these time-tested remedies to create products that nurture the skin. Here are three key ingredients that epitomize the brand's commitment to Hanbang:
- Ginseng
Known for its anti-aging properties, ginseng enhances skin elasticity, boosts circulation and revitalizes the complexion. It's a powerhouse ingredient that helps to combat the signs of aging and restore youthful vitality.
- Plum Water
This ingredient is celebrated for its hydrating and antioxidant properties. Plum water helps to soothe and moisturize the skin, making it ideal for maintaining a fresh and dewy appearance. It also aids in brightening the complexion and reducing the appearance of dark spots.
- Rice Bran
Rich in vitamins and minerals, rice bran is a gentle yet effective exfoliant that helps to remove dead skin cells and impurities. It nourishes the skin, leaving it smooth, soft and radiant. Rice bran is also known for its ability to improve skin texture and tone.
Signature Products from Beauty of Joseon
Beauty of Joseon Relief Sun: Rice + Probiotics (SPF50+ PA++++)
This lightweight sunscreen offers superior protection against harmful UV rays while nourishing the skin with rice extract and probiotics. Its non-greasy texture makes it perfect for daily use, ensuring that your skin stays protected and hydrated without feeling heavy or sticky.
Beauty of Joseon Ginseng Cleansing Oil
Formulated with rich ginseng oil, this cleansing oil effectively removes makeup, dirt, and impurities while providing deep nourishment. It leaves the skin feeling clean, soft and supple, making it an essential step in any skincare routine. The anti-aging properties of ginseng also help to improve skin elasticity and reduce the appearance of fine lines.
Beauty of Joseon Green Plum Refreshing Toner: AHA + BHA
This refreshing toner combines the exfoliating power of AHA and BHA with the soothing benefits of green plum water. It helps to gently exfoliate the skin, unclog pores and improve overall skin texture. Ideal for those with acne-prone or dull skin, this toner promotes a clearer, brighter complexion.
Beauty of Joseon Hanbang Serum Discovery Kit
This discovery kit is the perfect introduction to BOJ's range of serums, each formulated with Hanbang ingredients to address specific skin concerns. From hydration and brightening to anti-aging and soothing, this kit allows you to experience the full benefits of BOJ's serums, making it easier to find the perfect match for your skin's needs.
Embracing the Past for a Radiant Future
Beauty of Joseon seamlessly blends the wisdom of the Joseon Dynasty with modern skincare science, offering products that not only enhance the beauty of your skin, but also connect you to a rich cultural heritage. By embracing the principles of Hanbang medicine and using ingredients that have stood the test of time, BOJ ensures that your skincare routine is both effective and deeply rooted in tradition.