Spring Glow Edit

The UV Defense Moist Cream offers high sun protection with SPF 50+ PA++++, effectively shielding against UVA and UVB rays. Its creamy texture feels comfortable on the skin without leaving any unwanted residue. Enriched with 5,000 ppm Panthenol, it hydrates deeply, leaving your skin soft and moisturized. This sunscreen doubles as a moisturizer, allowing you to simplify your skincare routine by skipping a step.

The UV Defense Moist Cream’s pump dispenser allows for precise, hygienic application, protecting the formula’s active ingredients from oxidation and preventing overuse—adding convenience to your routine.

Active Ingredients

• Panthenol: Provides moisture, prevents dryness, soothes and calms irritation, supports skin regeneration, improves the appearance of scars, and helps reduce fine lines and wrinkles appearance. It also protects the skin from environmental stressors.
• Adenosine: Reduces fine lines and wrinkles appearance, enhances skin elasticity, promotes collagen production, calms inflammation, brightens and evens skin tone, supports skin healing, and guards against environmental damage.

This refreshing non-nano chemical sunscreen provides intense moisture to the skin while protecting it from harmful UV rays. Its ultra-light, gel-like texture absorbs quickly without leaving a white cast, leaving the skin with a dewy, fresh finish.

The Hyalu-Cica complex, a combination of hyaluronic acid and Centella Asiatica, delivers plenty of moisture while providing a soothing and calming effect. Seven types of sprout extracts, such as root and cacao, along with niacinamide and adenosine, help to firm, regenerate, and hydrate the skin.

This serum has a light, fresh, natural scent, is ideal for sensitive skin, and won’t sting the eyes. SKIN1004 uses only Centella Asiatica grown on the island of Madagascar, where it finds the perfect conditions to develop its nourishing and protective properties to their fullest potential.

Key Ingredients

Hyalu-Cica Formula: A unique combination of Centella Asiatica extract and hyaluronic acid that regenerates and hydrates the skin.

Hyaluronic Acid: Helps to reduce the appearance of wrinkles and acts as a water reservoir in the skin, providing elasticity and firmness.

Centella Asiatica Extract: Soothes the skin, has antioxidant and regenerative effects, improves skin texture, firms the skin, and reduces fine lines by promoting collagen production.

The Anua Heartleaf 70% Daily Lotion is a moisturizing lotion with 70% heartleaf extract that soothes the skin and protects it from moisture loss.

This soothing and moisturizing lotion is enriched with 70% heartleaf extract, which is known for its calming and soothing properties. The triple hyaluronic acid it contains provides intensive moisture and ensures that the skin is optimally hydrated from the inside out.

Anua Heartleaf 70% Daily Lotion has a light, non-greasy, milky texture that absorbs quickly and provides instant comfort and long-lasting hydration. It creates a protective layer on the skin that prevents moisture loss without leaving an unpleasant greasy film.

Thanks to its gentle formulation without irritating ingredients, it is particularly suitable for sensitive skin.

Active ingredients

Houttuynia Cordata Extract (heart leaf extract): has soothing and antibacterial properties, helps the skin to regulate excess sebum, has a clarifying effect and helps to reduce impurities

Hyaluronic Acid: intensively moisturizes the skin from the inside out

Wonder Feel
Light-as-a-moisturizer formula with a signature custard texture that feels weightless and non-sticky.

Sun Protection
Delivers total protection against UVA/UVB rays as well as urban pollutants

Soothing Relief
Infused with Korean Centella to comfort and soothe skin troubled by external environments

Suitable for Sensitive Skin

The I'm Vitamin Fruit Serum contains a remarkable 74% sea buckthorn extract to balance skin tone and provide nourishing care. Enriched with 1032mg of concentrated vitamin C from fruit sources, it gives the skin a radiant glow, making it smooth, soft, and well-hydrated. The antioxidants in the serum help neutralize free radicals, protecting the skin from environmental damage and premature aging.

Sea buckthorn extract is deeply hydrating and helps strengthen the skin's moisture barrier, keeping the skin supple and well-moisturized. Due to its anti-inflammatory properties, it can help soothe skin irritations and reduce redness. Additionally, sea buckthorn extract aids in nourishing the skin and balancing skin tone, improving the appearance of dark spots and hyperpigmentation. The fatty acids in sea buckthorn also help refine skin texture, leaving it softer and smoother.

Thanks to its light texture with the natural yellow tint of sea buckthorn, the serum leaves no sticky residue. 

Recommended for:
The I'm Vitamin Fruit Serum is ideal for oily and sensitive skin that needs hydration, as well as for dull skin in need of radiance.

Active Ingredients:

• Sea Buckthorn Extract: Rich in vitamins C and E, supports skin regeneration and promotes the growth of new skin cells, offers antioxidant properties, helps prevent premature aging, hydrates, soothes skin irritations, reduces redness, has a skin-brightening effect, and can improve the appearance of dark spots and hyperpigmentation while smoothing the skin texture.

The Isntree TW-Real Bifida Ampoule is a nourishing serum/ampoule that strengthens the skin barrier, smooths the skin texture, and brightens pigmentation.

With its thin, non-sticky formula, the Isntree TW-Real Bifida Ampoule contains 88% concentrated Bifida Ferment Lysate, which strengthens the skin barrier, promoting elastic skin and a smoother appearance. Fine lines appearance is reduced, and the skin looks smoother and more even. The ampoule is also enriched with pumpkin ferment extract, soybean ferment extract, and rice ferment filtrate, which protect the skin from free radicals and environmental factors that can cause premature aging while brightening and evening out the skin tone and texture.

Active Ingredients

• Bifida Ferment Lysate: A fermented ingredient that strengthens the skin barrier and restores elasticity to skin cells.
• Pumpkin Ferment Extract, Soybean Ferment Extract, and Rice Ferment Filtrate: Protect the skin from external factors and nourish the skin.

Why we love it:

Enhanced Skin Elasticity: Infused with six powerful peptides to improve skin firmness and elasticity, giving it a more youthful appearance.
Fine Line Reduction: Targets and smooths fine lines and wrinkles appearance, promoting a smoother and more even skin texture.
Pore Minimizing and Oil Control: Helps to refine pores and control excess oil

Contains 6 Peptides Complex: targeting multiple skin concerns

• SH-Polypeptide-121: Collagen Boosting & Plumping

• Copper Tripeptide-1: Retexturize

• Dipeptide Diaminobutyroyl Benzylamide Diacetate: Excess Sebum & Pore Care

• Oligopeptide-68: Brightening

• Palmitoyl Tripeptide-8: Soothe & Reduce Skin Sensitivity

• Acetyl Hexapeptide-8: Smooth Fine Lines & Firmness 

The ETUDE Soon Jung pH 5.5 Relief Toner is a hypoallergenic toner specially formulated to maintain the skin’s natural pH level of 5.5, strengthen the skin barrier, and provide soothing hydration for sensitive skin.

This toner is free from harsh ingredients such as drying alcohol and fragrances, making it ideal for sensitive skin types, including those prone to redness and irritation. With a pH level of 5.5, it supports the skin’s natural balance, helping to reduce redness and calm the skin. Enriched with Panthenol and Madecassoside, it soothes irritation, reduces redness, and promotes skin regeneration.

Its lightweight, non-sticky formula delivers deep hydration to the skin and helps prevent moisture loss, resulting in smoother, more hydrated skin. The Soon Jung pH 5.5 Relief Toner is suitable for daily use and can be incorporated into both your morning and evening skincare routines.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol has soothing and hydrating effects on the skin. It helps to moisturize, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its strong calming properties, Madecassoside helps to soothe skin irritations and promotes skin regeneration.

Betaine: Known in skincare for its moisturizing properties, Betaine helps keep the skin hydrated and supple. It also contributes to strengthening the skin barrier and protecting it from external irritants.

The ETUDE Soon Jung Director's Mineral Filter Sun Cream (SPF 50+ PA++++) is a hypoallergenic sunscreen with mineral filters that gently and effectively protects against UVA and UVB rays without irritating the skin.

With the ETUDE Soon Jung Director's Mineral Filter Sun Cream, you can enjoy sun exposure while pampering your skin. Infused with soothing Panthenol and a moisturizing formula of mineral ingredients, this sunscreen not only protects against sun damage but also provides lasting skin care. Its mineral filters gently and effectively shield the skin from UVA and UVB rays without causing irritation. The lightweight texture applies effortlessly, leaving no sticky residue.

Ideal for daily use, the ETUDE Soon Jung Director's Mineral Filter Sun Cream serves excellently as a makeup base and is easy to wash off in the evening. It is especially suitable for sensitive skin types and helps to reduce irritation.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol has soothing and hydrating effects on the skin. It helps to moisturize, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its strong calming properties, Madecassoside helps to soothe skin irritations and promotes skin regeneration.

Centella Asiatica Extract: Provides calming and regenerating effects on the skin, delivering deep hydration.

The ETUDE Soon Jung Director's Moisture Sun Cream (SPF 50+ PA++++) is a hypoallergenic, hydrating sunscreen with chemical filters that provides effective protection against UVA and UVB rays while delivering soothing moisture.

This sunscreen combines sun protection and moisturizing care in one product, shielding your skin from harmful UV rays while providing intense hydration.

Enriched with calming ingredients like Panthenol and Madecassoside, the ETUDE Soon Jung Director's Moisture Sun Cream helps to minimize skin irritation and strengthen the skin barrier. This keeps the skin healthy, radiant, and protected from external stressors. It offers SPF 50/PA++++, ensuring reliable protection against harmful UVA and UVB rays.

Its rich yet lightweight texture makes it easy to apply, leaving your skin glowing without feeling heavy. With this sunscreen, you can enjoy your day worry-free, without compromising on skin care.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol has soothing and hydrating effects on the skin. It helps to moisturize, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its strong calming properties, Madecassoside helps to soothe skin irritations and promotes skin regeneration.

Centella Asiatica Extract: Provides calming and regenerative effects on the skin, delivering deep hydration.

The I'm from Rice Toner is a rejuvenating and hydrating toner made with 77.78% rice extract. Rich in proteins, antioxidants, fatty acids, and phytonutrients, rice extract offers nourishing and calming properties for the skin. Additionally, rice extract stimulates collagen production, enhancing the skin’s suppleness and elasticity for a youthful appearance. This toner deeply hydrates, locks in moisture to soothe especially dry skin, improves skin firmness, reduces wrinkles, and gives the skin a tighter feel. It also has a brightening effect, promoting an even and radiant complexion.

The Beauty of Joseon Red Bean Water Gel is an exceptional skincare product designed to hydrate and refresh your skin. With its lightweight gel texture, this formula absorbs quickly, leaving your skin feeling invigorated and beautifully revitalized.

What sets this product apart is its key ingredient: red bean extract. Renowned for its exceptional moisturizing properties, red beans enhance your skin’s hydration levels, resulting in a soft, supple complexion.

Ideal for those who prefer a lighter texture, the Beauty of Joseon Red Bean Water Gel provides moisture without the greasiness or stickiness often associated with heavier creams. Its refreshing gel formula is particularly perfect for use in warm and humid environments, making it a must-have for your skincare routine. Experience the joy of hydrated, refreshed skin with this delightful water gel!

Overnight Moisture Infusion: Provides intensive moisture replenishment during sleep, ensuring your skin wakes up hydrated and refreshed.

Key Ingredients:

16% Propolis Extract helps soothe, protect, and nourish your skin.

16% Hippophae Rhamnoides Fruit Extract deals with sagging and dull skin.

Centella Asiatica Leaf Water reduces redness and calm the irritations.

The By Wishtrend Propolis Energy Boosting Essence is a precious skin-rejuvenating elixir that nourishes your skin with pure Propolis. This precious Propolis, sourced from bees, is rich in antioxidants and provides a unique blend of nutrients that help regenerate and protect the skin. The By Wishtrend Propolis Energy Boosting Essence is the key to a radiant complexion and revitalized skin. It delivers deep hydration, leaving your skin smooth and supple.

Who is this product suitable for?

The By Wishtrend Propolis Energy Boosting Essence is suitable for all skin types and for sensitive skin. For sensitive skin, Propolis offers gentle soothing and a pleasant, comforting feel.

Active Ingredients

• Propolis: Acts as a shield against free radicals, reduces fine lines appearance, and promotes a youthful glow. Provides intense, deep hydration.

The By Wishtrend Propolis Energy Balancing Cream is a refreshing, daily moisturizer infused with Propolis Extract and a Probiome Complex, offering powerful soothing, anti-inflammatory, and restorative benefits.

This cream contains Propolis Extract, known for its antioxidant-rich, calming, and anti-inflammatory properties. The Probiome Complex enhances the cream’s moisturizing effects and supports the restoration of the skin barrier for balanced, healthy skin.

Who is the By Wishtrend Propolis Energy Balancing Cream suitable for?

With its lightweight, refreshing texture, this cream is ideal for acne-prone, oily, blemish-prone, and sensitive combination skin.

Active Ingredients

• 70% Lactobacillus Ferment Lysate: Helps reduce inflammation and deeply moisturizes the skin.
• 10% Propolis Extract: A powerful anti-inflammatory ingredient that protects the skin against bacteria and calms troubled skin.
• Pro-Biome Complex (Saccharomyces/Honey Ferment Filtrate, Bifida Ferment Lysate, Lactococcus Ferment Lysate): Provides hydration and strengthens the skin barrier, supporting overall skin health.

Please note that the product’s scent is derived naturally from its primary ingredients. No artificial fragrances are added.

Brightening Powerhouse Toner: Harnesses potent niacinamide's properties to effectively reduce hyperpigmentation and rejuvenate dull skin for brighter complexion.

Fast-Absorbing, Minimalist Elixir: Minimum ingredients in a watery texture that absorbs swiftly.