Sensitivity

Non-Sticky, High Moisture Formula: Keeps skin hydrated without leaving a sticky or oily residue, providing a smooth and comfortable finish.

Soothing Support: Infused with Panthenol, Chondrus Crispus Extract, and Macadamia Integrifolia Seed Oil to soothe and strengthen the skin's moisture barrier, promoting a healthy and hydrated complexion.

Enriched with Deep-Sea Minerals: Utilizes patented mineral water manufacturing technology to deliver pure, highly concentrated minerals from deep-sea water, maintaining the skin's moisture balance.

Suitable for Sensitive Skin

Acne-Soothing Toner: Clinically tested to calm acne-prone skin, reduce sebum, and enhance skin texture.

Pore-Refining Formula: Human application tests confirm effectiveness in minimizing pore size, oiliness, and blackheads, while gently smoothing skin texture.

Calming Care: Enriched with five soothing Centella Asiatica extracts to quickly soothe skin and regulate sebum production for a smooth, non-sticky finish with deep moisture.

Suitable for Acne-Prone Skin

Unique Honey-Like Texture: Offers a cohesive, honey-like texture that envelops skin in a single layer, delivering lasting moisture
Minimalist formula: Crafted with only seven gentle ingredients, including Astragalus root and jojoba seed, to nourish and balance the skin's oil and moisture levels for revitalised and healthy-looking skin

The former "Purito Centella Unscented Serum" is now more effective than ever. In addition to the new design and product name, the amount of Centella Asiatica extract in the formula has been increased to soothe your skin even faster. This highly effective serum is specifically designed for very sensitive skin and boasts an advanced formula that calms the skin and hydrates it in just 10 seconds.

The key ingredient of this serum is Korean Centella Asiatica, a plant known for its exceptional healing properties. Legend has it that tigers would roll in this grass to soothe their wounds, which is why it's also called "tiger grass." The extract from this plant helps to strengthen the skin barrier and reduce inflammation, making it especially beneficial for sensitive or irritated skin. Additionally, the serum is enriched with other skin-loving ingredients such as Allantoin and Peptides, which calm, hydrate, and improve skin elasticity.

The lightweight, non-greasy texture of the serum quickly absorbs into the skin and leaves a pleasant feeling without any sticky residue. It is free from fragrances and other potentially irritating ingredients, making it suitable for even the most sensitive skin types.

Whether you're dealing with redness, irritation, pimples, or other skin issues, the Wonder Releaf Centella Serum Unscented is the solution you've been waiting for. Use it morning and night and experience a noticeable improvement in your skin health.

The Purito Oat-in Silky Toner is a soothing 2-in-1 toner and hybrid skincare product with oat-derived active ingredients, combining the best of both a traditional toner and a cream.

This unique 2-in-1 formula is designed to both soothe and hydrate the skin, thanks to ultrafine emulsion technology. This technique gives the toner its light, milky texture, allowing it to adhere well to the skin and prevent the rapid evaporation of moisture, similar to a cream. The carefully selected 2-in-1 formula contains oat-based ingredients that provide intense hydration and soothing effects.

The Oat-in Silky Toner contains only 10 ingredients, with 68.09% of them derived from oats. The carefully selected oat ingredients help deeply hydrate and nourish the skin, ensuring long-lasting moisture. As the name suggests, this toner leaves the skin feeling silky smooth and helps to relieve irritation.

Instead of traditional packaging with boxes or shrink film, this toner is packaged with an Arcopack paper label that lists ingredients, directions, and more. The CR50 bottle also features embossed product details, eliminating the need for a plastic label. These conscious choices helped reduce the amount of raw materials used in production and simplify the recycling process.

Who is the Purito Oat-in Silky Toner suitable for?

The Oat-in Silky Toner leaves the skin refreshed with a dewy finish, making it a must-have for dry and sensitive skin types.

Active Ingredients:

• Oat Seed Water: A superstar for soothing, helping to calm sensitive and irritated skin.
• Oat Kernel Extract: Soothes the skin and helps maintain moisture levels, preventing dryness.
• Beta-Glucan: Known for providing relief to dry skin, it helps replenish and protect the skin’s moisture barrier, ensuring long-lasting hydration.

The Purito Dermide Relief Barrier Moisturizer is a skin-soothing moisturizer enriched with five different types of ceramides (5,000 ppm). The cream reduces redness after the very first application and supports a weakened skin barrier with its calming and revitalizing properties. Skin-renewing ingredients like allantoin and squalane provide a comfortable feel while maintaining the skin's protective barrier function.

Key Ingredients

• Squalane: This ingredient prevents moisture loss from the skin and smooths skin texture. It is non-irritating, making it ideal for all skin types, including sensitive skin.
• Ceramide NP: A gentle ingredient that, due to its lipid-like structure, does not cause irritation. It strengthens the skin barrier, protecting the skin from harmful external irritants.

Gentle Yet Effective: A minimalist formula that minimises irritation risk, making it suitable for sensitive skin types.

Lasting Hydration: Provides long-lasting moisture to keep skin hydrated throughout the day.

Barrier-Strengthening: Enhances the skin's barrier function, promoting resilience and protection against environmental stressors.

Key Ingredients: Beta-Glucan

Skin Strengthening Solution: This formula enhances the skin's natural barrier, promoting resilience against environmental stressors and supporting overall skin health.

Soothing Nourishment for Dry and Sensitive Skin: designed to provide gentle care for dry and sensitive skin types, this product offers deep hydration, helping to restore comfort and balance to the complexion.

Key Ingredients: Beta-Glucan, Centella Asiatica Extract, 

Isntree Hyaluronic Acid Watery Sun Gel SPF 50+ PA++++ is a hydrating sunscreen that not only protects but also nourishes your skin like a face cream.

The Isntree Hyaluronic Acid Watery Sun Gel offers SPF 50+ protection without leaving a white or greasy film. This sunscreen gel is perfect as a makeup base and, due to its nourishing properties, can also be used as a face cream in the summer morning routine.

Eight types of hyaluronic acid lock moisture into the skin layers and prevent moisture loss from environmental factors. Astaxanthin from green algae, considered one of the strongest antioxidants in the world, nourishes the skin, while Centella Asiatica extract, fig extract, and ceramides soothe and hydrate the skin.

For whom is Isntree Hyaluronic Acid Watery Sun Gel suitable?
The Isntree Hyaluronic Acid Watery Sun Gel is suitable for all skin types, especially dry skin.

Isntree Hyaluronic Acid Airy Sun Stick SPF50+ PA++++ is an innovative sunscreen stick with a feather-light texture that provides intense moisture and protects the skin without leaving a white or greasy film.

Product Features:

• Sunscreen: SPF 50+ PA++++ for reliable protection against UVA and UVB rays.
• Moisturizing: The stick contains 8 types of hyaluronic acid that lock moisture into the skin layers and protect against moisture loss from environmental factors.
• Light Texture: Leaves no oily or sticky finish, even over makeup. It provides a pleasant, non-cakey appearance.
• Soothing & Cooling: A perfect blend of ice plant extract, bamboo extract, kelp extract, aloe vera, yam root, and pine bark extracts soothe and cool the skin, making it ideal for hot summer days.
• User-Friendly: The drop-shaped form allows for precise application in narrow areas like the nose and eyebrows. The wider side is perfect for applying on the forehead, cheeks, and body.

Who is the Isntree Hyaluronic Acid Airy Sun Stick suitable for?

• Suitable for all skin types, especially for those looking for a non-greasy, non-sticky sunscreen.
• Can be easily applied over makeup without disrupting it.

The I'm Vitamin Fruit Serum contains a remarkable 74% sea buckthorn extract to balance skin tone and provide nourishing care. Enriched with 1032mg of concentrated vitamin C from fruit sources, it gives the skin a radiant glow, making it smooth, soft, and well-hydrated. The antioxidants in the serum help neutralize free radicals, protecting the skin from environmental damage and premature aging.

Sea buckthorn extract is deeply hydrating and helps strengthen the skin's moisture barrier, keeping the skin supple and well-moisturized. Due to its anti-inflammatory properties, it can help soothe skin irritations and reduce redness. Additionally, sea buckthorn extract aids in nourishing the skin and balancing skin tone, improving the appearance of dark spots and hyperpigmentation. The fatty acids in sea buckthorn also help refine skin texture, leaving it softer and smoother.

Thanks to its light texture with the natural yellow tint of sea buckthorn, the serum leaves no sticky residue. 

Recommended for:
The I'm Vitamin Fruit Serum is ideal for oily and sensitive skin that needs hydration, as well as for dull skin in need of radiance.

Active Ingredients:

• Sea Buckthorn Extract: Rich in vitamins C and E, supports skin regeneration and promotes the growth of new skin cells, offers antioxidant properties, helps prevent premature aging, hydrates, soothes skin irritations, reduces redness, has a skin-brightening effect, and can improve the appearance of dark spots and hyperpigmentation while smoothing the skin texture.

The I'm from Mugwort Essence is a soothing essence made from 100% concentrated mugwort extract sourced from Ganghwa, South Korea. Produced through a slow extraction method to maximize nutrient retention, this refreshing essence absorbs quickly into the skin, calming sensitive skin while delivering hydration. 

Mugwort is rich in tannins, vitamins, and essential oils, revitalizing tired and dull skin. Known for its itch-relieving and antiseptic properties, mugwort also softens the skin with tannins, making it smooth and supple. With its smoothing and protective qualities, this essence is well-suited for mature skin as well.

Essences are applied after cleansing and toner or instead of toner, providing an extra boost of hydration, enhancing skin receptivity to subsequent products, and refining the skin’s surface. This allows better light reflection, creating a radiant complexion. With a light, fluid texture, essences penetrate deep into the skin to nourish it at the cellular level, ideal for sensitive or tired skin in need of moisture and nutrients.

The ETUDE Soon Jung pH 6.5 Whip Cleanser is a gentle cleansing foam designed specifically for sensitive skin. With a pH of 6.5, it provides a mild yet effective cleanse without irritating the skin.

Enjoy a gentle and thorough cleanse with the ETUDE Soon Jung pH 6.5 Whip Cleanser. This gentle cleanser effectively removes dirt, makeup, and impurities while respecting the skin’s natural moisture barrier. Its creamy, whipped texture creates a rich lather that hydrates the skin as it cleanses, preventing any tight or dry feeling after use.

Enriched with Panthenol, this cleanser soothes the skin and reduces redness, making it especially suitable for sensitive skin types. With a pH of 6.5, the Whip Cleanser supports the skin’s natural acid mantle, helping to protect against irritation.

The ETUDE Soon Jung pH 6.5 Whip Cleanser is perfect for daily use, leaving the skin refreshed, clean, and well-prepared for the next steps in your skincare routine.

This cleansing foam is ideal for removing impurities without drying or irritating the skin, giving sensitive skin a fresh, healthy feel.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol has soothing and hydrating effects on the skin. It helps to moisturize, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its powerful calming properties, Madecassoside helps soothe skin irritations and promotes skin regeneration

The ETUDE Soon Jung pH 5.5 Relief Toner is a hypoallergenic toner specially formulated to maintain the skin’s natural pH level of 5.5, strengthen the skin barrier, and provide soothing hydration for sensitive skin.

This toner is free from harsh ingredients such as drying alcohol and fragrances, making it ideal for sensitive skin types, including those prone to redness and irritation. With a pH level of 5.5, it supports the skin’s natural balance, helping to reduce redness and calm the skin. Enriched with Panthenol and Madecassoside, it soothes irritation, reduces redness, and promotes skin regeneration.

Its lightweight, non-sticky formula delivers deep hydration to the skin and helps prevent moisture loss, resulting in smoother, more hydrated skin. The Soon Jung pH 5.5 Relief Toner is suitable for daily use and can be incorporated into both your morning and evening skincare routines.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol has soothing and hydrating effects on the skin. It helps to moisturize, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its strong calming properties, Madecassoside helps to soothe skin irritations and promotes skin regeneration.

Betaine: Known in skincare for its moisturizing properties, Betaine helps keep the skin hydrated and supple. It also contributes to strengthening the skin barrier and protecting it from external irritants.

The ETUDE Soon Jung Director's Mineral Filter Sun Cream (SPF 50+ PA++++) is a hypoallergenic sunscreen with mineral filters that gently and effectively protects against UVA and UVB rays without irritating the skin.

With the ETUDE Soon Jung Director's Mineral Filter Sun Cream, you can enjoy sun exposure while pampering your skin. Infused with soothing Panthenol and a moisturizing formula of mineral ingredients, this sunscreen not only protects against sun damage but also provides lasting skin care. Its mineral filters gently and effectively shield the skin from UVA and UVB rays without causing irritation. The lightweight texture applies effortlessly, leaving no sticky residue.

Ideal for daily use, the ETUDE Soon Jung Director's Mineral Filter Sun Cream serves excellently as a makeup base and is easy to wash off in the evening. It is especially suitable for sensitive skin types and helps to reduce irritation.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol has soothing and hydrating effects on the skin. It helps to moisturize, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its strong calming properties, Madecassoside helps to soothe skin irritations and promotes skin regeneration.

Centella Asiatica Extract: Provides calming and regenerating effects on the skin, delivering deep hydration.

The ETUDE Soon Jung Hydro Barrier Cream is a hypoallergenic moisturizer specifically designed for sensitive skin. This cream supports the skin's natural barrier and helps protect it from external stressors, making the skin more resilient and healthier.

Enriched with Panthenol and Madecassoside, this cream soothes irritated skin and reduces redness, making it ideal for sensitive or irritated skin care.

Its lightweight, non-greasy formula penetrates deeply into the skin, delivering intense hydration. This helps protect the skin from dryness and moisture loss. Perfect for daily use, this cream can be seamlessly integrated into your morning and evening skincare routines.

Active Ingredients

Panthenol: Also known as provitamin B5, Panthenol provides a soothing and hydrating effect on the skin. It helps to moisturize the skin, reduce irritation, and strengthen the skin barrier.

Madecassoside: Known for its powerful calming properties, Madecassoside helps to alleviate skin irritations and promote skin regeneration.